Why measure Brand Purpose?
Harvard professors Kotter and Heskett, showed that over ten years, purpose-led companies outperformed their counterparts in stock price by a factor of twelve.
But you can't manage what you can't measure.
Every brand has a purpose.
We measure it.
Your stakeholders and customers are increasingly interested in how your organization is making the world a better place.
Converseon has developed the first true AI powered solution that provides meaningful Brand Purpose tracking using a combination of natural language processing, social intelligence and advanced analytics.
Bring your own data, connect your existing social analytics suite or we can source it for you.
Using the output of the machine learning models, we apply advanced statistical techniques to create a Brand Purpose Index so you can see how you compare with your competitors and industry average.
Brand Purpose Favorability Framework
Our framework is designed to make the complex, simple.
It uses advanced AI to accurately measure the perception of a number of Brand Purpose attributes and rolls them up into a single score.
You can use the score to index your brand against your competitors and your industry.
Brand Purpose Attribute:
The respect and action your company takes for the benefit of the health of the planet.
This includes the energy and other resources your company consumes and the waste it discharges and the consequences for living beings that result.
The score is easy to follow and ranges from -100 to +100.
You can score your competitors to create a Brand Purpose index.
The simplicity makes it ideal for communicating your Brand Performance.
You can get to the underlying drivers by looking at the individual Brand Attribute scores.