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In 2020, Brand Purpose is critical to Brand Health

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But how can you measure Brand Purpose, and how is it an indicator of Brand Health?

This guide will help brands develop substantive answers to these questions. We provide some guiding principles on Brand Purpose, its definition, its rise in importance, and how organizations can comprehensively understand, establish, analyze, and measure brand purpose in a world where opinions, needs, and demands can change in moments.  

 

Converseon has designed a number of Brand Health measurement frameworks using advanced modeling and scoring methodologies, making the complex, simple.

 

If you have any additional questions or would like to discuss further please contact us at hello@converseon.com.

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