Know Your Purpose: The Comprehensive Guide to Measuring Brand Purpose Through Social Listening Data
Is your purpose to make the world a better place through your products, policies, and actions?
If so, how?
And how is success being measured, both as a value to the brand and to society?
How do I (the consumer) know progress is being made?
This guide will help brands develop substantive answers to these questions. We provide some guiding principles on Brand Purpose, its definition, its rise in importance, and how organizations can comprehensively understand, establish, analyze, and measure brand purpose in a world where opinions, needs, and demands can change in moments.
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