• Ian Abrahamsen

Consumers Demand Social Consciousness From Brands


Converseon founder & CEO Rob Key says consumers are demanding that brands become proactively involved in solving great societal issues. The Converseon “Brand Purpose Favorability Index” is measuring the consumer standing of each brand.

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Joining AMEC

this week, Converseon joined AMEC as an associate member. AMEC -- the International association for the measurement and evaluation of communication -- is a mouthful but in its most basic form, it h

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