this week, Converseon joined AMEC as an associate member. AMEC -- the
International association for the measurement and evaluation of communication -- is a mouthful but in its most basic form, it has been a powerful force for good and evolution of measuring public relations/communications - an areas that has long been challenging for the industry. The organization is focusing some efforts around Brand Purpose - which is an area where we are doing much pioneering work through the combination of our proprietary AI tech and NLP models, real time social media streams and bayesian statistics. We look forward to sharing more as we roll out more solutions and partnering more deeply with AMEC. In the meantime you can access our white paper on the site "How to Measure Brand Purpose at the Speed of Culture."